Tyson Foods
Know Hunger Campaign
Asset Acquisition, Copywriting, Vendor Management, Advertising, Graphic Design
PR Events & Print Ads
The Know Hunger campaign was created based on results from a study that Tyson commissioned to gain better understanding of the thoughts and understanding that Americans had about hunger issues in the USA. The ads are meant to be thought provoking and to get people talking about hunger issues.
The ad campaign sought to bring awareness to communities about the food insecurity
issues children, teenagers, and college students may be facing.
issues children, teenagers, and college students may be facing.
Good Morning America morning show with Al Roker.
