WBA Labs
Identity System and Supporting Materials
Company Identity and Print Design
Logo Design, Stationery, Collateral, Trade Show Booth
Over time, the Tyson Corporate Laboratory became the premier lab in the USA for agriculture animals testing. Requests for the use of their services by outside entities grew every year. It was decided that the lab would become its own entity.
I worked with the senior leadership of the lab to develop the look and feel they wanted to present to their future customers. One of the hardest decisions was naming the new business. I came up with the idea of using the initial of the last name for the three past leaders who contributed the most significant developments of the lab.
Logo design and stationery
Trade show booth
